Stimulus Clothing Boutique Prototype
Tokyo, Japan
2006
2,000 square feet

In collaboration with designer Etsumi Imamura, SAS developed a prototypical clothing boutique for a new fashion label in Japan.

Conceived as an abstract landscape of custom display fixtures, graphics, and lighting, SAS proposed the use of unique materials and forms to create an immersive spatial experience. The elements assembled create a palette that suggests an understated and natural luxury for this high end ready-to-wear fashion brand: glazed ceramic display shelves and clothes hangers shaped like flying birds, painted steel display tables akin to fallen trees, linen silk light fixtures that float like passing clouds, and cork floors like perfectly flat soil. Shelving and clothes hangers were designed to be beautiful whether covered with clothing or not, while mildly vegetal wall graphics suggest a vaguely naturalistic quality to the space.